COLLECTION OF PERSONAL INFORMATION
Personal Information is information about you that identifies you as an individual, for example, your name, address, e-mail address, telephone number and date of birth.
We collect information that you voluntarily provide to us through our registration application process, event registration or retail purchases. We may also ask you to provide additional information such as your size, weight or other personal measurements as needed in order to ensure we can process your order.
HOW IS THIS INFORMATION USED?
Before forwarding us any personal information, please be advised that any information gathered on our Site may be used in the aggregate for research and development relating to our Site and/or for future site development and, if you ask us to, to send you promotional materials. In particular, we may use information gathered about you for the following purposes: to monitor interest in our range of products and to assist us to tailor the content of our Site to your needs by collecting information about your preferences through tracking of patterns page views on our Site; to create a profile relating to you in order to show you the content that might be of interest to you and to display the content according to your preferences; and, in circumstances where you have indicated that you wish to receive additional information, to send you information about us and promotional material about our products together with details of any offers we may have available from time to time.
PROMOTIONAL AND INFORMATIONAL OFFERS
With the permission of an online visitor, information submitted at the time of registration or submission may be used for marketing and promotional purposes by the Society provided notice of this fact is made available online. If a visitor objects to such use for any reason, he/she may prevent that use, either by e-mail request or by modifying the registration information provided. The Society uses reasonable efforts to maintain visitors’ information in a secure environment. If you have submitted personal information and want to change it or opt-out, please contact us as described below.
DISCLOSURE OF INFORMATION
WEB BROWSING DATA COLLECTION
Interest-Based Data and Google Analytics.
We use Google Analytics’ third-party audience data such as age, gender, and interests to better understand the behavior of our website visitors so that we can provide you with the best user experience possible. This information is strictly used in aggregate for the purposes of better understanding our audience and their behavior on this website – it is never tied back to an individual. We may, at times, use the data to advertise to you on third-party websites, including Google.
You may opt-out of the automated collection of information by Google Analytics across all products by visiting https://tools.google.com/dlpage/gaoptout.
We may, at times, use data we’ve collected through Google Analytics to create “remarketing lists” which are used to advertise to previous visitors to the Site on third-party sites, including Google. This includes advertisements on Google search results pages or on sites in the Google Display Network. These lists allow us to serve you with ads that are relevant to your browsing habits.
PROTECTION OF CHILDREN ONLINE
The Society considers the protection of children’s privacy, especially online, to be of the utmost importance. We do not knowingly collect or solicit personal information directly from children except as provided by a legal guardian or parent. The Site is intended for use by persons of legal age of majority in the Province of Alberta.
PROTECTION OF INFORMATION:
Our Commitment to Security
We have put in place physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. The Company applies security safeguards appropriate to the sensitivity of the information, such as retaining information in secure facilities and making personal information accessible only to authorized employees on a need-to-know basis.
Storage of Information: